SME wanted a logo with a sense of volume that fits into a virtual space like a symbol with the motif of space/extraterrestrials.
So, I thought that it would be better if it was on a scale that could give an overwhelming feeling rather than a cute feeling as if it was in the 'universe'.
It's Girls' Generation's first full comeback in 5 years, and it's an album commemorating the 15th anniversary of their debut, so it seemed fitting.
While considering the sense of proportion and scale that would not be awkward at all when entering a large structure, the design was inspired by a huge outdoor signboard with an impressive color contrast that gradually looks out from the horizon and an open view that can be seen on vast American roads.
Layers of multiple colors are added to create a three-dimensional appearance, and the color is a neon pink + blue tone that mixes the universe + SNSD image. I thought it would look good with flashy lights like a sign on Broadway.
Produced by SM ENTERTAINMENT
Art Director
조우철
Creative Concept Planning & Graphic Design
주성혜, 모채연
Logo Design
GAGARIN
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